August 26, 2016

Brand Strategy 103

Staying Flexible Of course, the best brands stick with their strategies, but those strategies leave room for flexibility as the market, consumers, and competitors change. Think […]
August 26, 2016

Brand Strategy 102

Avoid the Short-Term Trap It’s easy to get caught up in the short-term activities and tactics that drive business today, but when it comes to building […]
August 26, 2016

Brand Strategy 101

Goal Definition As you develop a brand strategy, it helps to start at the beginning. In other words, begin by setting your business goals. Why are […]